The Reel Shot

The Reel Shot is proud to be the title sponsor the 2019 Wisco BASS season. TRS is the premier outfitter for the Fox Valley with an immaculate fishing pro shop, indoor archery range, and a knowledgeable staff that's ready to help you get on the water and be successful whether you're chasing giant bass or pan-fishing for dinner.


Sport-O-Motive is a local recreational vehicle dealership who's goal is to provide the best service possible with their factory-trained service technicians and knowledgeable staff, nearly all of which have been with the company for at least three years.

Bartlett Auto Glass

In business since 2009, Bartlett Auto Glass LLC is your #1 local, family-owned business who gets the job done right the first time. Tony and his brother Todd bring a combined 30+ years of auto glass repair experience to every job, so count on us for all your auto glass repairing needs

Dirty Jigs Tackle

Since 2004 the mission has been simple: design, develop, and build the best jigs available and push ourselves to stay at the leading edge of the jig market. We love what we do and we will keep getting our hand dirty to keep YOU fishing and catching with our jigs.

DeM Jigs

DeM Jigs is devoted to helping tournament anglers get hooked up and stay hooked up. There is no reason for a missed fish due to a less than great product when money is on the line.

Dinger Custom Baits

Dinger Custom Baits is a custom painting shop for all of your fishing needs. Specializing in walleye, bass and refinishing of Muskie baits.

Get Bit Baits

All of our soft plastic baits are designed by fisherman for fisherman so you know you’re getting a quality bait. Our lures are formulated for the best action possible, but still durable enough to catch more than one fish.

Rockr Shop

Rockr Shop owner Rock Wery first started working on motorcycles in 1980.  By the 90’s, he was applying performance modifications and customizing Harley Davidson and American V-Twins.
In 2005, “Rock” opened RockrShop Biker Solutions in De Pere Wisconsin, providing repairs, custo-mizations and performance solutions with the highest level of integrity and attention to detail.

Aude Jewelers

Family owned & operated since 1970, friendly hometown customer service is our top priority. The mother daughter team of Lynn & Sarah ensure trust & customer satisfaction. Sarah, a certified goldsmith with 15 yrs. of experience, takes personal pride in every piece, building lasting customer loyalty.

Black Label Lighting

To provide quality LED lighting at an affordable price!

Fast shipping, great service and sold by actual car/truck enthusiasts!

Shawano Country

"Remember when you were a child and every day was new, exciting, and full of possibilities? You experienced new adventures with gusto. We invite you to experience life as you did as a child. Discover again, the thrill of the unknown, the willingness to take on the challenge and the need to seek out something new."


Xperio UV™ polarized prescription sunglasses aren't just ordinary sun lenses. They help you see more no matter what you're doing outside, providing excellent clarity of vision all while protecting your eyes with a superior quality lens.

The Boat Docs

At The Boat Doc you can expect excellent service at a competitive price on Triton Boats and will be treated in a courteous and professional manner. With our vast wealth of product knowledge we are confident we can get your boat back on the water fast! It doesn’t matter to us where you purchased your boat, if it has a Mercury, Mariner or Mercruiser, WE WILL FIX IT!

Explore La Crosse

The La Crosse County Convention and Visitors Bureau builds awareness of La Crosse County as a global tourism destination. Increasing revenue and stimulating economic development, enhancing visitor spending and overnight stays, will be realized by promoting leisure travel, conventions, sports, and events while highlighting our region’s natural beauty and showcasing the talents of our residents for all La Crosse County communities.

Reaction Innovations

Reaction Innovations is the leader in developing unique baits designed to catch more and bigger fish. From the Sweet Beaver™ to the Dominator™, Ball Breaker™ to the Trixie Shark™, we offer a full line of soft plastics that cannot be equaled! Please browse our catalog to purchase direct online. Our products can also be purchased at tackle shops nationwide, and most likely near you!


Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance and reliability when it counts most. Worn across the globe, AFTCO's fishing clothing is designed to handle the harshest elements.


Gamakatsu® hooks are the corner stone of the Gamakatsu® company, and are famous worldwide. Material and technology are what makes these hooks superior to all other brands. The Gamakatsu® company, in conjunction with a material manufacturer, developed a material known as High Carbon steel specifically for the manufacture of fish hooks.

SPRO Corp.

We are Sports Professionals.

SPRO works with America’s best anglers to design the world’s finest fishing tackle.

Using cutting edge technology and innovation, SPRO leads the way in developing the highest quality premium fishing equipment available.

Mercury Marine

Mercury Marine® is a large company with locations, employees, and dealers all around the world. But back in 1939, when Carl Kiekhaefer built the first Mercury outboard, we were pretty small. Carl was a dreamer and tinkerer. He loved the outdoors. He loved engineering. And he loved to go fast. He was a great role model, too. Because all these years later, those same passions still apply. We love the outdoors. We love engineering. And we love to go fast. Save a place for us in the boat!


Sunline is a Japanese fishing line manufacturer established in 1977. The company produces every conceivable type of fishing line for every type of target and method.  Materials include nylon, fluorocarbon, ultra high molecular weight polyethylene, polyester (polyethylene terephthalate), and metal.

Big Bite Baits

www.bigbitebaits.com Your destination for the best selection of quality plastic fishing lures that have been proven to catch fish. We have a wide selection of baits at great prices for both freshwater and saltwater fishing.

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